100% Pure - Tea Origin Certification

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Darjeeling Tea

Darjeeling TeaAdulteration and falsification are serious problems in the global tea trade; the amount of Darjeeling tea sold worldwide exceeds 40,000 tons annually, while its production is estimated at around 10,000 tons per year. Hence, the Tea Board of India administers the Darjeeling certification logo which ensures the purity of tea and protects Darjeeling as a geographical indication. It has since been registered in various jurisdictions including UK, USA, Canada, Japan, and Egypt and some European countries as a Trademark/Certification Trade Mark/ Collective Mark. Only teas exclusively from tea gardens located within defined geographical regions of Darjeeling can display the Darjeeling logo. These gardens meet criteria laid down by the Tea Board of India for planting, growing, plucking, processing and production of tea.

Given that Darjeeling has a high reputation; both the Tea Board and the Darjeeling Planters

Association have been involved at various levels in protecting this common heritage. The protection is essentially geared to:

• Prevent misuse of the word "Darjeeling" for other types of tea sold world-wide
• Deliver the authentic product to the consumer
• Enable the commercial benefit of the equity of the brand to reach the Indian industry and hence, the plantation worker
• Achieve international status similar to Champagne or Scotch Whisky both in terms of brand equity and governance/administration

The Tea Board and the Darjeeling producers insist and require that, while the use of the expression "Darjeeling blend" would be applicable to a blend of Darjeeling teas drawn from more than one Darjeeling estate, tea may only be called Darjeeling tea if it contains 100% Darjeeling tea. For example, if the name DARJEELING is used as part of the packer's brand, then the tea to be sold there-under would require being 100% Darjeeling tea conforming to the standards prescribed by the Tea Board of India.

Assam Tea

Adulteration and falsification are serious problems in the global tea trade; the amount of Assam tea sold per year is around five times higher than its estimated annual production. Hence, the Tea Board of India administers the Assam certification logo which ensures the purity of tea and protects Assam as a geographical indication. It has since been registered in various jurisdictions including UK, USA, Canada, Japan, and Egypt and some European countries as a Trademark / Certification Trade Mark/Collective Mark. Only teas exclusively from tea gardens located within defined geographical regions of Assam can display the Assam logo. These gardens meet criteria laid down by the Tea Board of India for planting, growing, plucking, processing and productionof tea.

Given that Assam has a high reputation; the Tea Board has been involved at various levels in protecting this common heritage. The protection is essentially geared to:

• Prevent misuse of the word "Assam" for other types of tea sold world-wide
• Deliver the authentic product to the consumer
• Enable the commercial benefit of the equity of the brand to reach the Indian industry and hence, the plantation worker
• Achieve international status both in terms of brand equity and governance/administration

The Tea Board and the Assam producers insist and require that, while the use of the expression "Assam blend" would be applicable to a blend of Assam teas drawn from more than one Assam estate, tea may only be called Assam tea if it contains 100% Assam tea. For example,

if the name ASSAM is used as part of the packer's brand, then the tea to be sold there-under would require being 100% Assam tea conforming to the standards prescribed by the Tea Board of India.